About Arborology
Our Story
With over 30 years in the tree care industry, Board Certified Master Arborist Ronnie Simpson founded Arborology after witnessing too much unsafe, poor-quality, and unnecessary work being performed. Arborology was created to raise the standard of professional tree care and to empower tree owners with the knowledge and expertise to make informed, cost-effective decisions—ensuring their trees receive exactly what they need to thrive.
Our Philosophy
Our philosophy is simple: trees should be managed as assets, not liabilities. By focusing on what trees truly need—no more and no less—we help our clients preserve their value while avoiding unnecessary costs. This science-based approach not only safeguards tree health and safety but also saves property owners thousands of dollars over time.
Our Mission
At Arborology, our mission is to protect and enhance the value of trees through science-based care, professional expertise, and ethical stewardship. We are dedicated to helping property owners make informed, cost-effective decisions that preserve trees as assets, safeguard communities, and sustain the natural environment of Southwest Florida.