Team Arborology
Ronnie Simpson
With over 30 years of experience in the tree care industry, Ronnie Simpson has built his career from the ground up—literally. Beginning on the ground crew and working his way into executive leadership as Vice President for nationally recognized company, Ronnie has experienced every facet of the profession.
He became an ISA Certified Arborist in 2001 and achieved the distinguished honor of Board Certified Master Arborist in 202 reaching the highest credential in the field. A native of North Carolina, Ronnie moved to Florida in 2005, where he deepened his expertise in managing the region’s unique tree and palm species.
Recognizing a widespread lack of safety in the industry, Ronnie became a Certified Treecare Safety Professional in 2017 and an instructor for the Arborist Safety Training Institute. Since then, he has trained countless tree care, landscape, and municipal employees across the Southeast United States, advancing a culture of professionalism and safe practices.
Driven by his passion for trees and the people who care for them, Ronnie grew frustrated with the unsafe, poor-quality, and unnecessary work he saw too often in the industry. To change that, he founded Arborology Inc. — a firm dedicated to empowering tree owners and managers with the knowledge, expertise, and science-based care needed to make informed decisions for their trees.
Mike Guido
Mike has been in the landscape industry since 1991. Mike has worked for service providers managing multiple branches at one time, directing as many as 60 employees. Overseeing a territory stretching from Vero Beach down to Homestead, Mike has also worked for green industry suppliers Lesco (now Site One) and the Howard Corporation, identifying deficiencies and issues in all facets of the landscape (turf, shrub and tree) as well as formulating remediation, rejuvenation programs to correct issues diagnosed. Mike has been an ISA certified Arborist since 2007, a Florida Certified Pest Operator since 2006, a FNGLA Certified Horticulturist since 2006, a GI-BMP certified instructor since 2014. In his spare time Mike enjoys spending time with his wife Laura, young son, Mikey and Great Dane, Sonny. Mike also enjoys being outdoors, fishing and hunting.
Tank O' Pottomus
Tank has been a key team member at Arborology for the last 10 years and is the backbone of our security team. He is certified in Milk Bone, Cat Food and treat removal and disposal. Tank is a native of SWFL and is proud to say he's a born and raised Floridian. Tanks favorite wood is Live Oak. Tank is a workaholic by nature, In fact he stays so busy he has several beds at the Arborology Inc world headquarters here in Cape Coral. If Tanks not at the beach or brown nosing the boss you can find him flopped on his bed chasing cats in his dreams. As he says "Guys I wasn't dreaming about kitties I was dreaming about trees".
Zero
Zero may be the youngest pup on the Arborology roster, but he’s already made a name for himself as our resident “Laser Pointer Surveillance Specialist.” His frisbee-chasing career is currently under review (he blames the humans for poor throws), but his dedication to the sport is unquestionable. Born and raised in SWFL, Zero balances his Floridian roots with a laid-back approach to life. His official duties include frisbee retrieval, snack negotiations, and long naps in his rotating collection of nap zones. His favorite wood is any he can snatch and run with. Known for his easygoing charm, Zero prides himself on being both playful and efficient. As he likes to remind the team: “Work hard, sleep harder… but don’t forget the snacks.”
